Youth Engagement Monitor
The Youth Engagement Monitor is a syndicated research monitor tracking younger people’s (11-25 year-olds) involvement in, attitudes to and awareness of charities or pressure groups, as well as more general social topics and areas of interest in the United Kingdom.
As with our other monitors, charities joining the syndicate benefit from reduced research costs and increased quality of information. By pooling their research budgets, participant charities are able to get a more frequent and more detailed insight into young people’s awareness of and attitudes towards charities and social issues than most charity research budgets could afford on their own.
Click here to download the briefing pack -
YEM briefing pack (321.32KB)- Great value- by pooling research budgets, members can access more frequent and more detailed research than many individual charity research budgets could afford.
- A direct insight into what children and young people think about your charity, and about the third sector in general.
- 6 years of trend data about young people’s engagement with and awareness of charities, this allows members to track changes over time.
- The ability to benchmark your results against other organisations over time.
- The flexibility to incorporate questions tailored to members’ priorities is an important benefit.
(back to top)Questions asked include the following:
• Which charities have you heard of?
• Can you name a charity that works in these areas (prompted list)?
• Can you name any charities that have visited/you have learnt about at your school/university?
• Which areas do these charities work in (prompted list)?
• Have you made a donation to a charity in the last 3 months?
• Have you volunteered for a charity in the last 3 months?
• How do you hear about charities and their work (prompted list)?
• How concerned are you with the following issues (prompted list)?
• Which of these campaigns/initiatives have you heard about and how did you hear about them (prompted list)?
• Which of the following actions have you done/would you consider doing (various prompted campaigning/volunteering/fundraising activities)?
• Which of these descriptions would you associate with the following organisations/charitable activities (various prompted charities, charitable activities and descriptor words)?
• Demographics including mobile phone ownership, internet usage, ethnic background etc.
The polling takes place twice a year, in Spring and Autumn.
(back to top)Research takes place amongst a representative sample of 1,000 young people between the ages of 11 and 25 across the UK through an internet research panel.
Every year there are two research waves. Each wave consists of a regular set of quantitative research questions, the aim of which is to provide a trackable set of responses comparable over time. These questions therefore remain identical (or as close to identical as possible).
In addition members have the option of putting forward new questions of particular interest to be included in the questionnaire, as well as having particular campaigns, descriptions (see below) and comparator organisations included for a more tailored and focused layer of benchmarking and analysis.
(back to top)Charities that currently take part include: The Children's Society, Guide Dogs for the Blind, RSPCA, Royal British Legion, Mencap and WaterAid.
(back to top)The costs of the joining the monitor are:
• £5,850 (£4,850 for existing Charity Awareness Monitor clients)
• £4,250 for organisations with a total annual income of less than £10m;
For this all members of the syndicate receive the following:
• Detailed PowerPoint report per wave and access to data tables
• Individual reports for the bespoke questions available
• In-house presentations.
• Access to all your research via the client area of our website
• Any extra analysis/segmentation of data on request.
• Invitations to our regular Insight events, and the chance to network with other charities
(back to top)
For a briefing pack or more information please email the YEM team at
YEM@nfpsynergy.netor call on 020 7426 8888.