The Scottish Charity Engagement Monitor is a syndicated tracking awareness survey of the general public in Scotland. It works in a similar way to our Charity Awareness Monitor, and is ideal for charities with a presence in the Scottish voluntary sector, or those who would like to expand into this area.
By signing up to the Scottish Charity Engagement Monitor (SCEM), you can find out what the Scottish public really thinks of your charity. Being a member of SCEM offers you personalised research at a fraction of the usual cost, giving insight to help fundraising, campaigning and communications. (back to top)
Topics covered within the research include:
- How Scottish people interact with charities
- Tracking of Scots’ awareness of charities, enabling benchmarking across organisations
- Tracking of charity campaigns’ effectiveness
- Which issues relevant to charities are top of the agenda for Scots
- Which fundraising methods annoy and delight the Scottish public
We run the survey twice every year, in March and October. Each wave contains questions on brand awareness. (back to top)
The research takes place as an online survey of 1,000 representative members of the Scottish public. We can break down results by age, gender, and social demographic. (back to top)
A range of Scottish and UK-wide organisations currently subscribe to the Scottish Charity Engagement Monitor. Members include: Macmillan Cancer Support, MS Society Scotland and Quarriers. (back to top)
The cost for an annual subscription to the Scottish Charity Engagement Monitor is £3,250 plus VAT. (back to top)
This includes:
- All the general data from each of the polls
- Each participant will have their name on the list of named charities on the questionnaire.
- Each participant can also have the name of a charity of their choice added to the list for comparison purposes
- The opportunity to add individual questions to the survey
- Data tables and a PowerPoint presentation on each piece of research
- In-house presentations on request to debrief participants on their results, and to discuss their implications for the organisation.
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Please email Jonathan Baker at jonathan.baker@nfpsynergy.net, or call him on 020 7426 8865 if you are interested in SCEM or would like to see some sample results. (back to top)