The Scottish Charity Engagement Monitor is a syndicated tracking awareness survey of the general public in Scotland. It works in a similar way to our Charity Awareness Monitor, and is ideal for charities with a presence in the Scottish voluntary sector, or those who would like to expand into this area.
Click here to download the briefing pack - SCEM briefing pack (266.96KB)
By signing up to the Scottish Charity Engagement Monitor (SCEM), you can find out what the Scottish public really thinks of your charity. Being a member of SCEM offers you personalised research at a fraction of the usual cost, giving insight to help fundraising, campaigning and communications. (back to top)
Topics covered within the research include:
- How Scottish people interact with charities
- Tracking of awareness of charities, enabling benchmarking across organisations
- Tracking of charity campaigns’ effectiveness
- Which issues relevant to charities are top of the agenda for the Scottish public
- Which fundraising methods annoy and delight the Scottish public
We run the survey twice every year, in March and October. Each wave contains questions on brand awareness.
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The research takes place as an online survey of 1,000 representative members of the Scottish public. We can break down results by age, gender, and social demographic. (back to top)
A range of Scottish and UK-wide organisations currently subscribe to the Scottish Charity Engagement Monitor. Members include: Barnardo's Scotland, Macmillan Cancer Support and SAMH. (back to top)
The cost for an annual subscription to the Scottish Charity Engagement Monitor is £3,350 plus VAT. The cost for current CAM subscribers is £3,000. (back to top)
This includes:
- All the general data from each of the polls
- Each participant will have their name on the list of named charities on the questionnaire.
- Each participant can also have the name of a charity of their choice added to the list for comparison purposes
- The opportunity to add individual questions to the survey
- Data tables and a PowerPoint presentation on each piece of research
- In-house presentations on request to debrief participants on their results, and to discuss their implications for the organisation.
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Please email the SCEM team at SCEM@nfpsynergy.net, or call on 020 7426 8888 if you are interested in SCEM or would like to see some sample results. (back to top)