Irish Charity Engagement Monitor
The Irish Charity Engagement Monitor (ICEM) is a tracking study of attitudes, awareness and perceptions among adults in Ireland. ICEM enables charities to find out how they are perceived, gain insight into what the public think of volunteering, campaigning, and donating to charity, and provide a benchmark for charities to measure themselves against.
By pooling their research budgets, participant charities are able to get a more frequent and more detailed insight into the public's awareness of charities than most charity research budgets could afford.
Click here to download the briefing pack -
ICEM briefing pack 2011 (266.02KB)
Specific benefits include
• Greater insight into how the general public perceives charities
• The ability to break this data into demographic groups (and by attitudes)
• Evidence to support business cases e.g. investment in communications
• A supply of key performance indicators for senior managers
• Benchmarks against other charities/campaigns
• Long-term data that can be interrogated
• An opportunity to become more stakeholder-focused and to further imbed a culture of evaluation and measurement
• Critical analysis of success and areas for improvement
(back to top)Twice a a year: brand general awareness tracking (March and November waves)
• Which charities are at the top of the public’s mind (spontaneous awareness)
• The brands that lead different sectors of work (semi-prompted – “Can you name a charity that works in the area of…”)
• Prompted awareness of each participant and selected comparators (“Have you heard of…”)
• Levels of donations and volunteering are also tracked
Three times a year on an annual rotation basis: Engagement & sector intelligence
• Awareness of charity campaigns or initiatives
• Awareness of corporate partnerships
• Recognition and Attribution of logos
• Recall issues seen and subjects seen, heard or read about
• Trust in charities and public bodies
• Wills and legacies
• House-to-house, street, telephone and online giving
• Direct mail
• Volunteering information
• Community involvement and social capital
(back to top)Each wave surveys a nationally representative sample of 1,000 adults in the Republic of Ireland, surveyed online, twice a year – March, July and November.
(back to top)Current subscribers include Concern, Sightsavers, Simon Communities of Ireland, Barnardo's, the Irish Heart Foundation and the Irish Cancer Society.
(back to top)The cost for each subscriber is €7,250, including a detailed report from each wave, any bespoke analysis, and a debrief presentation.
(back to top)For more details please contact Caterina Violi
at
ICEM@nfpsynergy.net or 0207 426 8868.
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