Tracking research

Our syndicated monitors work by bringing together groups of not-for-profit organisations, who share questions and results in a series of ongoing surveys. By pooling costs and results, charities can access better value, more frequent and more detailed research than any organisation could achieve by acting on its own.

Our monitors cover a range of areas:

• Public awareness and engagement
• Awareness and engagement by region, ethnicity and age
• Government and parliamentary awareness
• Professional bodies

For a full price list covering all of our tracking research, download this document - Tracking Research Pricing List (79.40KB)

Public awareness and engagement

Charity Awareness Monitor
The Charity Awareness Monitor is a regular tracking survey of the public's knowledge, understanding, attitudes and awareness of charities, their activities and the services they offer.

Regional Charity Awareness Monitor
The Regional Charity Awareness Monitor specifically tracks public awareness of and engagement with charities in the English regions and major conurbations.

Brand Attributes
Brand attributes is an annual programme of research which centres on finding out which words or phrases the public associates with their “ideal” charity compared to other named charities. In addition, participating organisations can test out a series of statements about the levels of trust the public have in charities and can also establish general attitudes towards individual charities.

Awareness and engagement by region, ethnicity and age

The Scottish Charity Engagement Monitor
The Scottish Charity Engagement Monitor (SCEM) is a twice-yearly tracking survey of the Scottish public's knowledge, understanding, attitudes and awareness towards charities operating in Scotland.

Irish Charity Engagement Monitor
The Irish Charity Engagement Monitor (ICEM) is a new tracking study of attitudes, awareness and perceptions among adults in Ireland.

Youth Engagement Monitor
The Youth Engagement Monitor (YEM) is a syndicated research monitor tracking younger people’s (11-25 year-olds) involvement in and awareness of charities or pressure groups, as well as more general social topics and areas of interest in the UK.

Government and parliamentary awareness:

Charity Parliamentary Monitor
The Charity Parliamentary Monitor (CPM) polls MPs four times a year and the Lords once a year to look at their awareness of charities and their campaigns, and also how effective they think different charities are.

Celtic Parliamentary Monitoring
Since October 2003 we have conducted an annual poll of Welsh Assembly Members and Members of the Scottish Parliament, to regularly track political opinion in Wales and Scotland. In 2007 we also started monitoring Assembly Members in Northern Ireland.

Public Sector - Attitudes and Awareness Parliamentary Monitor
The Attitudes and Awareness Parliamentary Monitor (AAPM) tracks the attitudes of MPs and Peers to public bodies, government agencies and other related organisations.

Professional bodies

Charity Media Monitor
Journalists from all different media, including newspapers, TV, radio and the internet, are surveyed twice a year for our Charity Media Monitor (CMM) on their thoughts and attitudes towards charities' media activities and campaigns.

Primary Healthcare Professionals Monitor
The importance of the role played by GPs and nurses in the medical process led nfpSynergy to conduct research in order to better understand GPs’ and nurses' current level of contact with the voluntary sector in general and specific charities in particular.