| Patrick BrennanSenior ResearcherPatrick currently oversees four of nfpSynergy’s syndicated research programmes including the highly successful Charity Awareness Monitor (CAM), Brand Attributes, GP monitor and Ethnic minorities monitor (EMCEM). Experienced in using quantitative and qualitative research methodology, conducting desk research and analysing social scientific data, Patrick also manages bespoke research projects which run in conjunction to nfpSynergy’s syndicated work. Recent clients include Macmillan Cancer Support, Concern Worldwide, Plan UK and The Samaritans. Patrick graduated from the University of Surrey with an honours degree in Psychology (2i). His final year projects included environmental sustainability, social construction of racism, human rights, deviant behaviour at work, football hooliganism and body language.
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A friend has just passed me a copy of Branding: the jeweller's story which I think is very illuminating.