Fundraising and giving

This report is the conclusion of several years of work by nfpSynergy researching and understanding donors in a whole variety of guises. We hope that the report will enable charities of all sizes to think about the future and the fundraising strategies they will need to maximise income so as to meet the challenges ahead.

This report looks at strategic decision making when database marketing to supporters. Download it for a decision making tree, useful tips, and examples of what to do.

A summary of our report on using SMS and mobile phones for fundraising and campaigning. Includes our ten top tips, and case studies from other organisations.

Charities have been waiting 10 years for the internet to revolutionise their fundraising. It's finally happening, in unexpected ways. Our new report looks at the most effective (and ineffective ways) to fundraise using the internet, using case studies from successful charities and data from our Virtual Promise reports.

A research report on charities' attitudes to payroll giving and its marketing. Questionnaires were sent to over 600 charities ranked by income. 136 completed questionnaires were received.

In one of our newsletters, we asked readers to complete a survey giving us their views on restricted and unrestricted income. We've taken the results from the survey, turned them into charts and created a pdf of the results.

Running for the Money started out as research into the possible demand for a second marathon in London. However, as results came in, it became clear that the interest in a second London marathon was in fact part of a wider yearning for more accessible, more strategically-planned charity runs throughout the UK. We prospected for a nugget of fundraising potential and discovered a whole mine.

This report is the result of a year's work by nfpSynergy, CAF, and the Institute of Fundraising. It aims to encourage greater use of mobile phones and text messaging as a fundraising and communications tool for chariites. It includes useful case studies, data on current usage, analysis of the barriers to using these methods, and inspiration and ideas on SMS fundraising and communications.

A research report on the use of share giving by charities, a policy introduced in April 2000 which allows individuals to give shares and offset the value of the shares sold against their income tax liability and reduce their capital gains tax liability. This report is the result of research into the ways that charities are using share giving (alongside Gift Aid, covered in a separate report) and their success in promoting it. A questionnaire was mailed to 500 charities in October 2003, yielding 139 respondents.

This report was written in collaboration with the Fundraising Standards Board, and it looks at the public's perceptions of charity direct mail, and how charities can work with these.