Fundraising and giving

The follow-up to our 2009 report. As mobile phones have become more powerful and SMS donations have increased, we examine the potential and pitfalls charities face whilst making the most of this communications and fundraising avenue

This report was written to try and help organisations think about their fundraising with greater realism and to improve their chances of success. It is aimed at small organisations, those (however large) who are just starting to think about raising more voluntary income or anybody else who finds it useful.

A report on using SMS and mobile phones for fundraising and campaigning. Includes our ten top tips, and case studies from other organisations.

Charities have been waiting 10 years for the internet to revolutionise their fundraising. It's finally happening, in unexpected ways. Our new report looks at the most effective (and ineffective ways) to fundraise using the internet, using case studies from successful charities and data from our Virtual Promise reports.

Whilst in reality charity marketing strategies are carefully crafted and multidimensional, in the public eye they all too often appear simple and unsubtle. Recent debates about incentives in mailing and media dislike of face-to-face fundraising on the street has only served to heighten the negative image of charity marketing. This paper intends to help non-profits counter this image and adopt a strategy appropriate to their organisation.

This report looks at strategic decision making when database marketing to supporters. Download it for a decision making tree, useful tips, and examples of what to do.

Summary of our report written in collaboration with the Fundraising Standards Board, looking at the public's perceptions of charity direct mail, and how charities can work with these.

This report was written in collaboration with the Fundraising Standards Board, and it looks at the public's perceptions of charity direct mail, and how charities can work with these.

This report is the conclusion of several years of work by nfpSynergy researching and understanding donors in a whole variety of guises. We hope that the report will enable charities of all sizes to think about the future and the fundraising strategies they will need to maximise income so as to meet the challenges ahead.

This report is the conclusion of several years of work by nfpSynergy researching and understanding donors in a whole variety of guises. We hope that the report will enable charities of all sizes to think about the future and the fundraising strategies they will need to maximise income so as to meet the challenges ahead.