nfpSynergy Presentations
This page holds a variety of presentations that we've given at conferences and other events. If you've seen someone from nfpSynergy give a presentation and you'd like it to be published on this page,
email us or call on 0207 426 8888. If you want to view and use our presentations online, many of them can also be viewed
on slideshare.Autumn Insights Event 2011
To Affinity and Beyond! (2641.37KB)Measuring awareness levels is the first step, but to find the best ways of engaging your target audiences, you also need to know how they understand your brand and work, how they feel about you
and how those views and perceptions affect their likelihood of taking action.
Passion, persistence & partnership: the secrets of earning more online (2423.86KB)While online donations remain some way behind online retail, the share of charitable donations arriving through online channels has risen by 85% in just 3 years. There are also clear signs that charities are taking a more sophisticated and holistic approach to their online communication.
Unlocking the pot of gold in legacy giving (762.14KB)
Legacy giving is an area of crucial importance but presents a myriad of challenges for charities. Bringing together new data from the Charity Awareness Monitor and our experience of researching
legacies in a focus group setting, we look at public perceptions of this difficult topic and how charities can grow this important income stream with sensitivity.
The explosion in consumer choice: how charities cope with it in their branding, fundraising and volunteering (1107.34KB)
The public have a level of choice in almost every aspect of their lives that was unthinkable 20 years ago. But charities have largely ignored the rise in consumer choice in the way they treat their
stakeholders. So how should charities respond to consumer choice - and even exploit it?
Summer Insights Event 2011
10 delicious charts from the knowledge delicatessen (1112.64KB)Ten charts with important messages for those working in the sector covering lifestage, fundraising, public perceptions, CEO salaries and much more.
Audience Segmentation (2558.09KB)How audience segmentation and profiling techniques can help organisations understand their audiences.
Polish your communications (1667.00KB)Three different perspectives on how good media relations and PR work can help your organisation.
The potential of mobile phones for charities (2320.16KB)Highlights from our latest free report into charities and mobile phones.
Spring Insights Event 2011
How to research your brand (6441.50KB)The significance of brand and how to research it, drawing on the experiences of two national charities and nfpSynergy's experience in tracking charity brands over time.
Trust In Charities (3465.00KB)
The role of trust in fostering and sustaining public engagement - for both individual charities and the sector in general - drawing on recent nfpSynergy data and analysis.
Why age matters for charities (2666.00KB) A look at generational differences in charity engagement and the socio-economic changes influencing patterns of engagement over people's lifetime.
Recent research presentations
Government Volunteering Trends 2001 -2010 (603.00KB)This report shows the latest trends in volunteering from 2001 -2010 based on government data over the years.
Innovation - so good it hurts! (304.50KB)A presentation on how to make your organisation more innovative.
Corporate fundraising - will it ever work? (63.68KB)A look at the relationship between charities and companies - what are the problems, and how can charities improve their corporate partnerships?
Understanding the recession (157.25KB)Facts and figures on the current recession, who it's affecting, and whether this should concern charities.
Feast or famine? (or how charities can survive the recession) (72.04KB)Download this presentation to find out the 10 key things your charity should be doing in order to survive the recession.
Who volunteers? November 2008 (269.16KB)This presentation looks at the state of volunteering in the UK, including detailed data from our research, and some suggestions for where volunteering could go next.
What do the public think of charities? (482.57KB)How do the public see charities? What misperceptions do they have, and how can charities combat this?
Scottish seminar 1 July 2010
Scottish
Charity Presentations 2010 (4725.00KB)This presentation includes three talks on the day - highlights of our work in Scotland, how much do people trust charities and how to create a powerful charity brand.
Scottish seminar 28 May 2009
What charities can learn from the Obama campaign (2067.21KB)This presentation examines the 'Obama effect', and the way his election campaign combined new online methods with tried and tested campaigning techniques. It includes examples of his campaigning and fundraising emails, and looks at what charities can learn to use in their own work.
nfpSynergy Scottish charity research (136.89KB)A presentation looking at which charities have the highest awareness in Scotland, how the Scottish charity sector compares to the UK as a whole, what charities can do to impress MSPs, and more results from our Scottish research.