New product development

The launch of a new product or service requires careful planning for a non-profit organisation: miscalculations can have a major impact on the organisations’ ability to meet its clients’ needs and its supporters’ satisfaction with its use of their resources.

We can help make the new product development process easier. We have considerable experience in helping non-profits at all stages of the process, from exploring the potential market, testing concepts and propositions with the target audience, developing communications messages for the launch of a new product or service, to evaluating the effectiveness of delivery methods and public perceptions of the product.

Case Study: UNICEF – Schools fundraising

In October 2008, UNICEF wanted to find out how to boost fundraising interest amongst schools and investigate ways to engage young people in their educational work. They commissioned nfpSynergy to carry out a review of ‘Day for Change’, the charity’s school fundraising programme.

nfpSynergy interviewed teachers and carried out an online survey of UNICEF’s educational contacts, including schools who had previously taken part in ‘Day for Change’. The project team also visited schools to find out pupil views on UNICEF’s schools fundraising packs. This also gave the team a chance to listen in on discussions about fundraising.

By comparing the existing materials from ‘Day for Change’ with fundraising materials aimed at schools provided by other charitieswe were able to produce a review of research on giving patterns amongst 11-25 year-olds and their interest in particular causes and charities. A further survey was also carried out amongst other charities that fundraise in schools. With this robust and extensive research, nfpSynergy were able to present a solid picture of the dynamics of fundraising in schools, and at the end of the process a series of recommendations were provided for UNICEF that centred around the core strategy of the evolution of ‘Day for Change’.