Public trust in charities plummets

The Times

1 April 2008

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Public trust in charities has fallen to its lowest level for five years, according to nfpSynergy, a voluntary sector think-tank, Third Sector (March 26) reports. Just two adults in five now say that they trust charities. Only confidence in the BBC and the banks has suffered a bigger slump.

Charities also need to change how they communicate with donors, Third Sector reports. Many go for the traditional giver, a woman in her 70s or 80s, when they should focus on baby boomers, who own 80 per cent of UK wealth. Charities need to break reliance on the post and communicate more via the telephone, interactive TV and online, it states.

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