Britain losing faith in charities

Precision Marketing

27 March 2008

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The majority of British consumers do not trust charities, according to a new survey which shows that confidence in the not-for-profit sector has dropped by nine per cent to 42 per cent.

The survey also showed that trust in the Governemnt has risen by five per cent, though it is still worryingly low at 16 per cent. Confidence in Royal Mail, the BBC and banks have all dropped.

The most trusted public institutions included the Armed Forces (75 per cent) and the Police (55 per cent). The survey was conducted by think tank nfpSynergy, who questioned almost 1,200 people over 16 years old, to find out which institutions were trusted the most.

nfpSynergy driver of ideas Joe Saxton says: “These latest figures may well set nerves twitching throughout the charity sector. Only two in five British adults claim they trust our charities. We need to manage the reputation and image of charities and the sector proactively, backed by a clear communications strategy.”

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