21st Century Donor

NCVO e-bulletin

September 2007

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Nfpsynergy have just released a new report on the 21st Century Donor. The report includes six 'cultural shifts' (what we call drivers) that impact on how people give. It seems that the 21st century donor is richer, more engaged, more discerning and, more in control than its 20th century predecessor.

1. The growth of irrationality and the cult of the individual

2. The rise of mass affluence, free time and the importance of feeling good

3. The expectation of choice and the need for instant gratification

4. The rise of the baby boomer

5. Gazinta – the cost/benefit equation that drives busy professionals

6. The important role of the internet

This report discusses some of the future fundraising strategies charities of all sizes will need to think about in order to maximise their income and meet the challenges ahead.

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