Our free research
Here are all of our free reports. You can also click on the links on the left hand side to view them by category, or see our most popular reports and briefings.

A strong charity brand comes from strong beliefs and valuesThis updated report is a must-read for everyone who is interested in charity branding. It looks at how to create a strong, belief-based brand for voluntary sector organisations. The report examines the hierarchy of motivations that affect charity donors, and sets out the three steps to creating and delivering strong brand values for your organisation.
Who gives to charity? nfpSynergy briefingWho gives to charity? An analysis of the most recent Family Expenditure Survey, which asks over 6,000 UK households about how much they give to charity, and how often. This report was updated with new charts and analysis on the 28th June.
Typical young people- A study of what young people are really like todayMuch of the social dialogue about young people is focused on the behaviour of a minority of troubled young people. While this is understandable in some respects, there is a danger that these individuals are taken to be representative of all young people in Britain. nfpSynergy was commissioned by the Scout Association to conduct a robust research study that would help to ensure the voices of young people are included in this debate and the findings provide us with a representative view of what young people aged 13 - 18 think and feel
21st Century Donor- Executive SummaryThis report is the conclusion of several years of work by nfpSynergy researching and understanding donors in a whole variety of guises. We hope that the report will enable charities of all sizes to think about the future and the fundraising strategies they will need to maximise income so as to meet the challenges ahead.
The 21st Century DonorThis report is the conclusion of several years of work by nfpSynergy researching and understanding donors in a whole variety of guises. We hope that the report will enable charities of all sizes to think about the future and the fundraising strategies they will need to maximise income so as to meet the challenges ahead.
Running for the moneyRunning for the Money started out as research into the possible demand for a second marathon in London. However, as results came in, it became clear that the interest in a second London marathon was in fact part of a wider yearning for more accessible, more strategically-planned charity runs throughout the UK. We prospected for a nugget of fundraising potential and discovered a whole mine.
HQ Imperialism or Regional Barons?This study represents a snapshot of how well charities Regional-HQ relationships are functioning, according to charity employees. The aim of this study was to develop some hard data on this important issue - the first public study of its kind in the UK that we are aware of. And the results highlight some worrying schisms and considerable room for improvement for many charities.
