What people say about our free reports

'nfpSynergy reports are concise, real, and extremely valuable.'

Gerry Dobbin, The Samaritans

'I thought that after 18 years working in FMCG I had a good understanding of branding. I knew that pet ownership was an emotional territory but nothing prepared me for the passion and emotion surrounding branding in the charity sector (on ‘A strong charity brand comes from strong beliefs and values’)'

Helen Nott, The Woodland Trust

'Love the pub facts idea! Better way of describing the nuggets of info you have to have at your fingertips than 'elevator pitch' or 'case for support'. If you can't convince your mates down the pub, then who can you convince to donate to your charity? (on ‘Getting the Message across’)'

Kate Eddy, YWCA England & Wales

'A lot of the nfySynergy reports break through the business jargon that comes with the job and reminds us that it's still about the donor. It has to be a combination of business expertise and good old-fashioned empathy - who are our donors and what do they want?'

Alison McCants, Sue Ryder Care

'For me, this was the first report that really delved into the ACTUAL facts and stats of online fundraising. No fluff, just good, solid information. (on ‘Passion, persistence, and partnership: the secrets of earning more online’)'

Alexandra Bono, Rapidata Services

'By unlocking some of the secrets of what makes young people tick NFP Synergy helped me devise new strategies for engaging them in volunteering and fundraising - such valuable stuff! (on ‘Typical Young People’)'

Sophie Randles, Leonard Cheshire Disability

'Accessible, forward-thinking reports that offer new insights and are very interesting to read. Also very useful when selling ideas to charity decision makers.'

Kati Herranen, FPA

'Because it crystallized what I was already feeling, but couldn't distill into a workable solution. I have recommended it to many other volunteer managers as a starting point to help them think about the way they involve people in their work/organisation from small community group to large national. The ideas work for all sorts. (on ‘The 21st Century Volunteer’)'

Karen Lifford, The Woodland Trust

'The reports are always cogent, clear and well set out - just how the whole charitable sector should be too!'

Richard Norton. ChildAid to Russia and the Republics

'A first rate resource for nonprofits [Branding: The Jeweller's Story] - particularly when read with your original 'Polishing the Diamond' report. Case studies that put the theory into practice are often of the most interest to practitioners and I'm not aware of anyone (anywhere!) assembling high quality material on this subject.  Am very jealous!'

Adrian Sargeant, Indiana University